Rodeo Cinema Chair - Cineworld

Collaborating with Cineworld we were given a guideline of how this product needed to look. Working together a bespoke bed and backdrop was created. Alongside the use of a cinema chair that we mounted onto one of our rodeo bull frames giving us the freedom to use it as an attachment on a rodeo bull base. This created the perfect attraction to advertise and promote the new unveiling of the Cineworld 4DX experience which would essentially immerse you in a 4 dimensional surround with movements, sounds, smells and feels all while watching your movie. Our concept was to relay that but as an exhibition area throughout the country as each Cineworld venue prepared its opening of the Cineworld 4DX experience.

To keep the ride safe we added an additional seatbelt, this allowed us to be satisfied that each participant would be protected throughout their turn. With a competition in place it would see passers by have a turn while balancing a (non-full) tub of popcorn in one hand while the chair moved up and down and rotated for as long as possible. With certain time achievements deeming them successful in the gaining of prizes.

Satisfied with the service and product we worked with Cineworld up and down the UK at over 15 different venues including a four day event at the MCM London Comic Con.

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